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商品編號： 9-602-099 出版日期： 2001/11/25 作者姓名： Frei, Frances X.;Campbell, Dennis 商品類別： Service management 商品規格： 4p 再版日期： 2017/10/24 地域： 產業： Accommodations 個案年度： 2000 - 2001
商品敘述：
Used as part of the third module of a course on Managing Service Operations, which addresses how managers can inform their decisions with customer data (606-097). Provides a hotel context in which to explore the link between customer loyalty and financial performance, using four years of hotel data. Challenges students to find the extent of the relationship between loyalty and performance.
涵蓋領域：
Managing conflicts;Finance and investing;Customer-centricity;Employee incentives;Self-motivation;Employee performance management;Organizational behavior;Service management
相關資料：
, (9-606-062), 31p, by Frances X. Frei, Dennis Campbell;, (9-608-714), 0p, by Frances X. Frei
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